Dinitrol Danmark becomes a member of the pierre.dk group

Dinitrol Danmark became the country’s biggest supplier of rust protection to autodealers and owners via the Dinitrol franchise chain. As from 5 August, the company becomes a member of the pierre.dk group. This Kolding-based paint group, which offers the highest quality on the market within auto painting, will be able to offer the “world’s best rust protection” throughout Denmark as a result of the merger.

 Corrpro A/S owns Dinitrol Danmark, currently the biggest provider of rust protection to autodealers and owners as a franchise chain. As from 5 August, Corrpro A/S and thus Dinitrol Danmark become members of the pierre.dk group, which will be able to offer customers the world’s best rust protection nationwide.

“We are extremely proud that Corrpro A/S has chosen pierre.dk as its future partner within rust protection,” states Bo Jacobsen, CEO of pierre.dk Autolakering A/S.

He looks forward to the pierre.dk group being able to supply the highest quality on the market within auto painting along with rust protection.

“Our market research of the rust protection market showed that the Dinitrol chain’s statement ‘The world’s best rust protection’ is no empty promise. It’s backed up by the best products on the market, which is just as important, and by the best and most professional rust protection centres,” says Jacobsen.


Maintaining a high level

Dinitrol Danmark has been providing quality rust protection for over 50 years via its 67 Dinitrol centres nationwide.

Bjarne Christensen is the main shareholder and Chairman of the board at Corrpro A/S, and states that the market for B2B rust protection is currently undergoing major change.

“Given that situation, we could not wish for a better partner than pierre.dk Autolakering A/S. The group’s experience within the auto painting market clearly shows that it is possible to be successful on the B2B market whilst maintaining a high level of quality and service,” explains Christiensen.


The customer will benefit

That high level of quality and service will be maintained by the engaged and highly skilled team of personnel, all of them are quality-controlled by the DTI – Denmark’s Technological Institute.

Corrpro A/S has developed a specific rust protection concept in Denmark, and supplied products and equipment to the Dinitrol centres. They are also supported within areas such as IT, engineering, production, sales and marketing.

The Dinitrol chain will continue operating in its current form, but will be able to draw on the resources of pierre.dk, which will further boost the high level of service provided by the chain. Corrpro A/S and pierre.dk Autolakering A/S will also integrate their sales and IT activities to the benefit of customers of both businesses.


Optimising internal processes

Corrpro’s skilled and highly-motivated team, headed by Morten Schouboe, Mogens Vestergaard Hansen and Henrik Bergsbo, will also continue to be responsible for rust protection activities.

That means that the Dinitrol centres, their customers, other associates and stakeholders can all expect the same high level of service and engagement from Corrpro personnel.

The merger of pierre.dk and Corrpro will mean that autodealers can buy quality rust protection and auto paint from a single supplier, optimising their administrative procedures even further.



Personnel from pierre.dk Autolakering and Dinitrol. From left: Stefan Hansen, Per Børsting, Henrik Bergsbo, Sven Aage Vad, Morten Schouboe, Mads Blume, Michelle Ljungstrøm, Mogens Hansen, Rasmus Djuurhus and Bjarne Christensen.


FACTS – Corrpro A/S and Dinitrol:

The Dinitrol story started right back in in 1937 in Gothenburg, when professor Sven Johansson, a surgeon, recognised the need to increase the ability of stainless steel to resist rust. Throughout the 50s and 60s, the concept was extended to the auto industry, and in 1965, Dinitrol entered the Danish market.

The Dinitrol chain now consists of 67 centres nationwide, all franchise-owned.

More details: www.dinitrol.dk.


FACTS – pierre.dk Autolakering A/S:

pierre.dk Autolakering was founded in 1985 by Pierre Legarth. In spring 2016, pierre.dk became a part of the Intelligent Repair Solutions GmbH, which – in addition to its board of directors – has Ufenau Capital Partners as shareholders.

Pierre Legarth is currently chairman of the pierre.dk Group, while Bo Jacobsen is CEO of pierre.dk Autolakering A/S.

The pierre.dk group owns over 50 modern paint shop centres in Denmark and Sweden.

More details: www.pierre.dk.

Further comments:

Contact Bo Jacobsen, CEO, pierre.dk Autolakering A/S. T: +45 3089 0165, E: bo.jacobsen(at)pierre.dk.


Halstenbeker Weg 96
25462 Rellingen